Many campus ministers rely primarily on guests to preach to and teach their students. This was the strategy during my college years, and many still use that strategy. Not all campus ministers are great preachers, nor do they feel like they have the time or capacity to focus on that particular ministry task, and with good reason. Campus Ministers have to be good at many things, including counseling, administration, money management, personnel supervision, facilities operations, church relations, food preparation, travel arrangements, and the list goes on. I believe that is it a mistake, however, to outsource biblical teaching exclusively to those who do not know your students or their context as well as you do. Simply because you are not the world’s greatest preacher does not mean that you can’t be the world’s most effective preacher for your context. I work for a university where annually we have dozens of guest speakers, preachers, teachers, and lecturers visit campus each year. Dollar for dollar, I think that our faculty, staff, and campus ministers communicate more effectively to our students than even the most entertaining or impressive guests. In other words, if what you’re going for is entertainment, then a guest is best. If what you want is impact, guests often (usually?) fall short. In a world of limited resources, therefore, I say you get more bang for your buck by anchoring your teaching/preaching schedule with people on your campus or on your staff, people who know and love your students better than anyone.
With that in mind, here are a few brief ideas on preaching to college students in a campus ministry context:
- Preach as often as you can, or as often as it makes sense in your environment. Don’t let the fact that you aren’t great at it or don’t love it keep you from being effective at it.
- Pay attention in speech class and preaching class. The technical details about presentation style, stage presence, eye contact, diction, pace, pronunciation, visual aids, etc. – these details matter. This is especially true in a world where students spend more time fact-to-face with screens than with live people.
- Know your audience. Know their life stage, social tendencies, emotional burdens, and intellectual curiosities. Know their language, their intelligence level, their average GPA and ACT scores, their music, their culture.
- Don’t assume that students have any degree of biblical literacy. Most do not. At the same time, don’t “dumb down” your content. Explain concepts confusing to someone who didn’t grow up in church, but don’t be pedantic.
- Challenge students. They expect to and want to learn. They don’t necessarily need to or expect to “feel better” after a message. Hit them between the eyes; say it like it is; throw down when necessary. Do this with humor and grace, the proverbial iron fist in the velvet glove.
- Be personal and missional. Let them learn a little about you and your struggles, without emotionally streaking. But stay focused on the mission, the Gospel message and its proclamation, what theologians call “Christo-centric” preaching.
- The sermon should be part of a process, not an isolated event. Invite others into the planning process. Give clear next steps. Use the sermon to lead an organization, to expose its flaws and your own. Use the momentum created by a challenging message to accomplish things far more important than the sermon itself. At the end of the day, the sermon is a means, not an end.